Media GPS (Global Passenger Survey) is an innovative new global research study that measures the media consumption of the 9.9 million adults who are booked on an international flight each week.
The survey has an upmarket bias. This is because we only spoke to verified international travellers who book through a travel agent. Business trips account for almost half of the flights booked.
Crucially the survey connects people’s media consumption with the details of their flight booking. This allows for a unique depth of analysis by route, airline and class of travel. The resulting dataset is invaluable for media owners, advertisers and media agencies.
9.9m
international flights booked each week
16,000
surveyed
large proportion of mass affluent and high net worth individuals
analysis by route, airline and class of travel
What is Media GPS?
Media GPS is a large and unique dataset, profiling the media consumption of 16,000 global air travellers. The data reveals which of 45 media brands and 120+ sub-brands these influential people engage with, across locations, channels and devices.
Platforms
Television
Computer
Smartphone
Tablet
Print
Locations
Home
Airport
Inflight
Hotel
Bar/Cafe
What makes this Study different?
Profile, buying habits and media consumption of 10m people who fly every week
Exceptional sample quality – international air travellers, recruited during customer’s journey
In The Moment – understand trip intentions and media habits while fresh
Understand Mass Affluent, HNW and Expats
Cross-platform reach modelling
The reach of Media GPS
Consumers are more open to new ideas, products and brands when travelling
Insight on consumer brands
Valuable data for advertisers about what consumers want to buy, linked with their media consumption and travel habits
Innovative consumption based engagement measures:
- Cross Platform Media brand reach
- Media Engagement Metrics based on actual & modelled behaviour
- Frequency (by platform) for all brands consumed in last 7 days
- Understanding relationship travellers have with international brands
Profile characteristics
- Household income
- Liquid assets
- Personal investments
- Job title / management responsibility
- Corporate decision influence & budgets
- Age / gender / education
- Resident or ex-pat
Example findings: Media Reach
30 DAY REACH, BY MEDIA (ANY DEVICE)
The results of media consumption split based on a sample of 18 media brands measured (45 media brands included in whole study).
Any Int'l Media85%
Any Int'l News73%
Any Documentary64%
Any Int'l Print55%
Business News43%
Ask the dataset a range of questions
Summary
- Focus on scheduled airline travellers, with many High Net Worth, Mass Affluents and business travellers
- 16,000 passengers who have flown with over 200 airlines across the globe
- Sample with guaranteed provenance from our travel technology partner
- Bold and ambitious, working with leading media and industry experts
- Fresh approach, unhindered by legacy formats from 20th century surveys
- Customised reports for brand owners, media owners and media intermediaries
- Analysis by region, route, airline and travel class
- Data and analytics via third party tools
Get some data!
Want to find out more about Media GPS? Message us here.
