Media GPS

Connecting travellers' media consumption with verified flight details

BDRC Continental

Media GPS (Global Passenger Survey) is an innovative new global research study that measures the media consumption of the 9.9 million adults who are booked on an international flight each week.

The survey has an upmarket bias. This is because we only spoke to verified international travellers who book through a travel agent. Business trips account for almost half of the flights booked.

Crucially the survey connects people’s media consumption with the details of their flight booking. This allows for a unique depth of analysis by route, airline and class of travel. The resulting dataset is invaluable for media owners, advertisers and media agencies.

9.9m

international flights booked each week

16,000

surveyed

large proportion of mass affluent and high net worth individuals

analysis by route, airline and class of travel

What is Media GPS?

Media GPS is a large and unique dataset, profiling the media consumption of 16,000 global air travellers. The data reveals which of 45 media brands and 120+ sub-brands these influential people engage with, across locations, channels and devices.

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Platforms

Television Television
Computer Computer
Smartphone Smartphone
Tablet Tablet
Print Print

Locations

Home Home
Airport Airport
Inflight Inflight
Hotel Hotel
Bar/Cafe Bar/Cafe

What makes this Study different?

Profile, buying habits and media consumption of 10m people who fly every week

Exceptional sample quality – international air travellers, recruited during customer’s journey

In The Moment – understand trip intentions and media habits while fresh

Understand Mass Affluent, HNW and Expats

Cross-platform reach modelling

The reach of Media GPS

The reach of Media GPS

Consumers are more open to new ideas, products and brands when travelling

Insight on consumer brands

Valuable data for advertisers about what consumers want to buy, linked with their media consumption and travel habits

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Innovative consumption based engagement measures:

  • Cross Platform Media brand reach
  • Media Engagement Metrics based on actual & modelled behaviour
  • Frequency (by platform) for all brands consumed in last 7 days
  • Understanding relationship travellers have with international brands

Profile characteristics

  • Household income
  • Liquid assets
  • Personal investments
  • Job title / management responsibility
  • Corporate decision influence & budgets
  • Age / gender / education
  • Resident or ex-pat

Example findings: Media Reach

Example findings: Media Reach

30 DAY REACH, BY MEDIA (ANY DEVICE)

The results of media consumption split based on a sample of 18 media brands measured (45 media brands included in whole study).

Any Int'l Media85%

Any Int'l News73%

Any Documentary64%

Any Int'l Print55%

Business News43%

Ask the dataset a range of questions

The Team

Anthony Dobson

Anthony Dobson

Director

anthony.dobson@bdrc-continental.com

Direct: +65 6578 9500

Mobile: +65 9035 1306

Matthew Petrie

Matthew Petrie

President

matt.petrie@bdrc-americas.com

Direct: +1.202.841.5855